With Analytics, users of DIRX2 can get analysis of all of the tapping associated with the tags in the tag kits.

Each tap is recorded for location, time and date as well as the tag that was tapped and the associated Experience.

In a production environment of DIRX2, a brand could choose between precise location by requesting the user Opt-in or can use an estimation of location with cell tower triangulation.

Filters at the top of the page allow users to limit the data they are looking and then review a variety of metrics as part of the presentation.