Sequence Experience – with this type of experience, you define the URL that will be accessed when someone taps the tag.  You can define a single URL that will be accessed each time a tag is tapped or you can define a “sequence” of websites that would be accessed with successive taps of the tag.  Tap 1 would go to the first URL, Tap 2 the second, etc.   You can define as many as you want and then you can make it so it restarts when you reach the last one or you can add a Menu as a step.